Coupondunia business model

The market for affiliate marketing is booming. Consumers are warming up to the idea of discount coupons and cashback when they shop online. Five years ago, global data-driven marketing and loyalty analytics firm Aimia wanted to enter India in collaboration with a renowned Indian business house with interests in retail, among other things, to launch a loyalty programme in this market.


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However, its effort came to naught and eventually it had to abandon its India plan. Aimia is the Canadian customer loyalty firm that operates programmes Aeroplan and Nectar in various countries.

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Two months ago, Aimia returned to India after tweaking its business strategy. This time, it launched Nectar as an affiliate marketing programme for e-commerce firms.

How CouponDunia Reached and Engaged Its Audience

Nectar functions as a shopping assistant to consumers and aggregates multiple online retailers to showcase their products and prices. Consumers find the best price and earn points to redeem vouchers or coupons with online retailers. In simple words, affiliate marketing recommends a product or a service to be purchased from a store.

It basically refers to companies such as buy1get1. It is defined as Internet advertising that allows any online business to affiliate itself with website owners known as affiliates or publishers using affiliate programmes.

E-commerce boom drives affiliate marketing firms

How CouponDunia started. Business Model. Growth Journey. Marketing Strategy. Some fact figures of CouponDunia. CouponDunia is number 1 couponic website in India. It helps users in saving money through various coupons, offers, deals and discounts.

How CouponDunia Reached and Engaged Its Audience - Think with Google

CouponDunia provides coupons and deals for categories ranging from shopping, fooding to travelling. CouponDunia provides deals for smart shopping.

Its mobile app sends live deals and discounts to its customers when they are near a store. As his study got completed, he started working for PricewaterhouseCoopers as an information security consultant in New York and worked there till October Then moving ahead he again founded his own company, Tysam Networks, for college students but quit the company in April Then he started freelancing and completed many projects and finally after a year and a half he left freelancing to start his career as an entrepreneur.

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CouponDunia - Case Study

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